In respect of the data subject enforcing their rights, it should first be noted that withdrawing consent, i.e. removing the controller's right to use your data, is not the same as the right of erasure. Consent is specific and unambiguous and is given for a particular activity.
For example, many of us will use an online web form to download a document. If there is a check box to receive marketing material from the site, and we tick the box, we will receive the marketing materials.
If we later withdraw the marketing consent, will our information be erased as well?
